If you were to ask me I would tell you that the answer is that there is no real 'correct' answer when solving problems. With this concept in mind it is easy to grasp the fact that it will in deed take a combination of both qualitative and quantitative data to truly have success. Marketers have the responsibility of not only portraying a message effectively, but do it economically at the same time.
Most Individuals will look at this picture and just see a simple jeep advertisement, but when you look deeper this simple picture means so much more. It means: adventure, experience, opportunity, change of scenery, maybe even an escape from work. A marketer must take all these subtle meanings and hide them in a simple picture. In turn that is what really makes this sort of job so interpretive. Here is another advertisement, but this time it is a video. Take a look at it from the viewpoint of quality now. The marketer tugs at the heart strings to get us to pay attention and discover a softer message, that maybe life is quite beautiful.
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