In the times of early marketing there were four main media outlets. They
were Television, Newspaper, Magazine, and Radio. Over those times things have
changed. Newspaper sales are the lowest they have been since the 50's while ad
costs for the super bowl were the highest ever. It used to be thought that each
medium had their benefits, but that seems to be quickly changing.
As sad as it is, the time of the newspaper is behind us. With sales and
ad revenue at their all time low in seventy years this medium is been
increasingly losing its' touch. With the adaptation to free online news major
companies are losing the golden revenue they once had hurting the industry all
over. Not all bad is coming from this though.
In the recent years a push for more humor thrilled advertisements have
drawn the attention of a younger audience as well as more people seeking out
said adverts. With this more word of mouth is being conducted hence helping a
company get the message to the consumer. If you were to as me, if the fall of
newspapers will equal humor filled adverts than let them fall.
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