While having a strong past can be useful to a products future with success, sometimes the past can actually hurt you. One such instance was brought to light after Fanta, a product of the Coca Cola company had some rather unexpected advertising consequences.
While it may seem like unknown knowledge, Fanta was actually created during 40's in Nazi Germany. During a recent celebration of 75 years in existence Fantas' advertisement referred to the time of their creation as "bringing back the feeling of the good old times". While many experts frequently debate the amount of casualties during World War II, they unanimously agree that it was most definitely not a "good old time". While it is hard to think of times that the past have hurt companies it is quite easy to see companies it has helped.
Prudential Insurance is one of those companies it has helped. Granted they have recently pulled their age from their logo, but they frequently mention the fact that they have been around since the early 1900's which reinforces the fact of security in the harsh finical world. At the same time they are not specifically mentioning the fact that the the company unethically charged workers leg and arm for the insurance they needed to work when the company began.
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