Clever move Mr. President

This past weekend was host to the annual White House Correspondents dinner. In case you live under a rock that dinner is held by and for the journalists that cover the white house and presidents news. While presidents have been known to joke around during the dinner, Obama took things to the next level for reasons that are not all that obvious.

While this video has been blowing up all over social media because of its comedic value some really meaningful things are mixed in. The idea behind this is flawless, take something funny that can be shared amongst a variety of people and make it moving enough that it gets shared. In turn the message is displayed to a way larger audience. In reality products do this all the time, just think...

When you are sharing with people the message is definitely greater expressed and more people are going to talk about it. The hope that conversation will lead to action is the exact reason this occurred. So I say to you, well played Mr. President. Well Played.