Recently marijuana has become legal in two states. Consequently it has opened the market for a whole new field to market in. However it strikes a new combination of issues that markets have not really had to tackle at the same time before. Currently there are two main problems, the stigma that is surrounding marijuana and responsible consumption.
Quite simply our largest issue is the stigma that is surrounding Marijuana. The 'drug' is often seen as creating a mind dumbing, munchy eating, lazy individual, but the effects it has on an individual is just the beginning. The real starting point is to stop using slang like pot and grass in order to start the destigmatizing process (making it more official). The second moving point is to promote that marijuana won't actually melt you into a couch, completely changing the overall view that marijuana is this 'drug' that can destroy your life.
Recently there has been a spike in the amount of individuals admitted to hospitals because the individuals thought they were overdosing. The second major changing point individuals needs is education on safe use. If people think they can safely use the substance much like alcohol the negative idea surrounding it can hopefully diminish.
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