America's Racism, is it really as dead as we thought?

In a time before I was born inequality and persecution plagued certain religions and races in the United States. However, in my raising and education the idea of racism in the United States is frequently dismissed as being part of the dark past of this country. Recently, the opening of technology has put this question of racism back on the chopping block.

In this past week cities have joined in protest over the outrage of a senseless killing by police officers much like they did on several occasions last year except this time the outcome was different. Just days ago six police officers were charged in the death of Freddie Gray. The reason why this is such a stepping stone is because it is finally an acknowledgment of part of the racism that we really are facing today. The real statement of what does this have to do with consumer behavior?

The national bureau of economic research states that "Job applicants with white names needed to send about 10 resumes to get one callback; those with African-American names needed to send around 15 resumes to get one callback." What this essentially means is that discrimination is very much still alive and present in the United States. Whether it be sub conscious or completely obvious in regards to choice the U.S. has got some work to do in changing its' mind set.