Does Packing Sell?

As little as we think about it packing plays a huge role in how we as consumers make our choice. Whether it is for safety reasons or just catching our eye the packing of a product is what makes or breaks the final sale for a consumer. However it begs the question of what exactly are we missing?

For a perfect example we can look towards tylenol. While it seems relatively insignificant to most the brand has done a fantastic job with packaging. The obvious is the box is bright red assuring the catching of an individuals eye, but that is hardly the most important part. That is the little sealing on the top. The reassurance that the product is safe and will not hurt you is a strong selling point to a consumer. It creates a reliable connection with the company to ensure that the consumer keeps on coming back for the safe product they have grown to trust.

All you need is the perspective to see how important packaging has really become in society today. Once you have that perspective you can start to understand all the benefits that the innovation of it has brought as well. All it takes is a little looking.